Mentorship · By application only
Build your own agency.
Start and scale your own agency with our playbook — and our team behind you. Mentored directly by the founders of the #3-ranked agency in the world.
Who this is for.
Starting from zero
You want into the agency business but don't know where to start. We hand you the playbook we run daily — recruiting, team building, systems, and the mistakes that cost us years — so your first creator isn't a guess.
Scaling what you have
You're running an agency and hitting a ceiling. We've broken every ceiling this industry has: team structure, retention, operations, and the growth engine that took us to #3 in the world.
Not theory. The playbook behind the #3 agency in the world — the one we run every single day.
What's inside.
1-on-1 mentorship
Direct access to Owen and Cole — the operators who built the machine, working your business with you.
The full curriculum
The complete Main Character playbook, systemized: recruiting, chatting operations, marketing, and scale.
The community
A private network of operators building alongside you — deals, hires, and lessons shared in real time.
Done-with-you launch
We don't just teach it — we help you stand your agency up: systems, structure, and your first creators.
Your mentors.
Directed by · Founder · Talent
Owen Lynch
Creator since age nine. 15M+ combined followers of his own, 25M+ subscribers built across managed channels. He wrote the playbook, then built the studio.
Produced by · Founder · Production
Cole Holifield
Behind a camera since ten, full-time cameraman at 18, management at 21. Three years, dozens of creators, $100M+ in revenue across every platform.